An important part of setting up an online dropshipping store is to find winning dropshipping products. You have to figure out what to sell because no matter how attractive your store is or how effective your marketing strategy is, if your audience isn’t interested in your products, you won’t make any sales and all your advertising money will go down the drain.
The key here is finding winning dropshipping products on the same website that you will sell your products or that people usually sell their products. How can you decide on the list of products to sell if you do not know what people are already buying?
Your winning product will not only make you a lot of sales but will also save you a lot of advertising costs. So, what makes a product a “winning product”?
5 Qualities Of Winning Products
Look for products with 2 to 3 of these qualities
A)The product is an answer to a problem.
B)The product has a refined look with high perceived value.
C)The product is unique(not easily found in stores, Walmart, Target) and has a “wow” factor.
D)The product is performing well on Google trends
Not all winning products will have all these qualities, so look out for at least 2-3 of these qualities before testing them and you can check out how to quickly test these winning products without spending a lot of money on testing
Now let’s discuss the top 8 different ways to find winning dropshipping products and how I usually get the best from them.
#1 Way To Find Winning Dropshipping Products – Facebook
This is a very effective place to find winning products, why?, because “everybody” is on Facebook and almost everyone sells on Facebook. If you find a product advertised here with high view and engagement, the probability that, that same product will perform well with you is also high because it proves that people are already interested in it.
So, when I want to use Facebook to find winning products, I will go to the search bar and type phrases like
- Free shipping worldwide
- Free shipping
- Get it now
- Get yours now
- Get it here
- Shop now
These are examples of phrases used regularly when advertising a product on Facebook, so you can type in these phrases or any other phrase used frequently in adverts.
After typing these phrases, check out the engagement of the different videos that show up and make your choice based on the amount of views, comments, likes and shares, also, read through the comment section to see if the comments are positive or negative.
Typically, videos with at least 100,000 views and comments are performing well, but it’s not a hard and fast rule, just go through the video and comments and make an informed decision. You are still going to test them, so don’t overthink it.
#2 Way To Find Winning Dropshipping Products – Amazon Best Sellers List
This is obviously a very big part of finding winning products, just as “everybody” is on Facebook, “everybody” also shops on Amazon, so, what better place to find what people are already interested in.
Amazon has a section called “best sellers” and it arranges products in each category that are performing well starting from the highest to the least selling products.
In this example, let’s consider looking at Amazon best sellers under beauty, as you can see, these products are arranged from the highest to least selling product
As you can see, this Eyelast and brow eye kit is the number 1 selling product here, now let’s take a look at it.
The first thing to check is the rating and number of customer reviews, this is very important. Typically, the product should have a rating of between 4-5 stars with customer reviews more than 100, the higher, the better.
So, as you can see, this lash and brow dye have a 4-star rating with 106 reviews which is good, also go through the comments to see if they are positive or negative.
#3 Way To Find Winning Dropshipping Products – Study Your Competitor’s Website
This is also a very good way to find winning dropshipping products because if many people are buying a product, it means that they will also buy that same or similar product from you.
So, look for a big competitor’s website and go to their trending or bestseller list, if they don’t have that, you will have to study their website, check their star ratings and customer reviews, then decide which product is better than the rest. Study that product and either sell the same thing with few improvements or sell something very similar.
#4 Way To Find Winning Dropshipping Products – Check out Ads With High Engagement On Social Media
Now, I know that we just spoke about searching for products on Facebook which is also a social media platform but this is slightly different because, I am referring to ads on every social media platform like Instagram, TikTok, Snapchat, Twitter, LinkedIn, Youtube amongst others.
You can use free tools like FB Search to find high-performing ads on Facebook, so you can sell the same product. You have to study the ad, and use it as a source of inspiration for your ad.
As for other social media platforms apart from Facebook, make sure you are always interacting with keywords and pages in the niche you are interested in so that the social media platform will serve you ads associated with those keywords and pages. Then go ahead and study those high-performing ads, study those ads and use them as inspiration for your own ad.
#5 Way To Find Winning Dropshipping Products – Research Products On Aliexpress
Aliexpress is undoubtedly one of the popular websites to find customers and customer’s interests, hence it’s a good place to get winning dropshipping products.
All you have to do is go to Aliexpress and check out the category you are interested in.
In this example, we will be checking out the “women’s clothing” category.
Now, in the women’s category, click on “orders” and this will bring out a list of products arranged from highest amount sold to the least, so as you can see, the highest sold is a “skinny pants” with 20455 orders and a 4.3-star rating, the 2nd highest sold is a matching sweatshirt and pants with 14,333 orders sold with a 4.8-star rating.
So if you sell the same thing, there is a high probability of replicating that same result in your store as far as other factors like marketing have been put in place.
#6 Way To Find Winning Dropshipping Products – Amazon Product Research Tool Like Unicorn Smasher
Unicorn smasher is a very good product search tool for Amazon in order to find winning dropshipping products. This tool is a Chrome extension, all you have to do is download the chrome extension and it will reveal details of best-selling products associated with the category showing on the Amazon page.
As you can see, this is the result by Unicorn smasher for Arts and Crafts, it gives details like estimated revenue and sales, brand name, number of sellers, variations, cost price, categories of winning dropshipping products, number of reviews, ratings, and if it is being fulfilled by Amazon.
Note this, if you look at the section for “Sellers” and you see one or very few sellers, chances are that that product is privately owned and it can’t be dropshipped, but if sellers are many, then there’s a high chance that many dropshippers are selling it and it can easily be found on Aliexpress.
Now the number one product on this page is a sewing and quilting machine, check out the estimated sales (over 4,000) with revenue ($770,000).
It’s obviously doing well, check out the ratings as well, but if you check the unicorn smasher, you will see that, it has only one seller and this means it’s privately owned, so you will not be able to dropship this product, at least, not from dropshipping websites. So, it is important to take all these into consideration.
#7 Way To Find Winning Dropshipping Products – Research Products On Oberlo
Oberlo is a very awesome tool to help you not only get winning dropshipping products but to also help you navigate a lot of things in your dropshipping journey.
For example, when you get to the product section of Oberlo, type in any keyword like “yoga mats” and filter it by “order counts”, so that the products will get arranged from the highest amount of products to the least.
It’s always advisable to pick one product and study it further, check out the star ratings (ideal is 4.5) and reviews (ideal is more than 100), then also check out the page views and order counts comparing the figures between the past 30 days and 6 months.
If the page views in the past 30 days is more than 50% of the total pageview, then this might be a winning product.
If the total number of orders in the past 30 days is more than the total orders in the past 6 months, then it means, the interest in this product is just starting to skyrocket and you just might have found a winning product but if it’s less, it is most likely not a winning product.
#8 Way To Find Winning Dropshipping Products – Google Trends Chart
After all has been said and done, Google trends is a very big tool for product research. This tool gives information on how much a product is trending per time and per country, so it’s very useful.
Let’s look at the keyword “yoga mats”, Google trends show the trend worldwide, you can also pick any country, you can filter the period of time, the category, and choose if you want web search, image search, news search, Google shopping or Youtube search.
Also, Google trends give information of the trends in each country or worldwide.
…and also gives information on related search which can give you more winning dropshipping products.
Now that you know how to find winning dropshipping products, you need to check out 7 Easy Ways To Start Dropshipping In 2021 Without Quitting. , so that you can become successful at dropshipping in 2021.
After setting up your online store, the next important thing to do is to choose your winning dropshipping products so that your marketing will be effective and cost-effective.
These are some of the ways to find winning dropshipping products
1)Researching products on Facebook
2)Amazon best sellers
3)Checking out your competitor’s website
4)Checking out ads with high engagement on social media
5)Research products on Aliexpress
6)Amazon product research tool like Unicorn smasher
8)Researching products on Google trends.
If you have any questions, drop them in the comment section and I will reply to them, also comment if you have any other point to add to this list.