Product SEO (Search Engine Optimization) in an e-commerce store is very important because, if your product page has been optimized in the search engine of Google, it will increase the clicks, the traffic, and eventually, the sales which are what every store owner desires.
E-commerce and dropshipping is a very competitive business, so you need to at least cover all the bases in order to compete favorably, so we will be discussing the top 8 most influential ranking factors for product SEO in E-commerce stores.
#1 Ranking Factors For Product SEO In E-commerce Store – High Domain Authority.
The domain authority of a website refers to its significance in a particular topic or industry, this affects its ranking when those topics or industries are searched for on Google. The higher the domain authority, the higher the website will rank.
One of the most important factors that increase the domain authority is the quality and quantity of backlinks pointing to the website and this can be accomplished when people start linking to your website from their blogs.
Now, I think the problem here is very obvious, people like linking to websites with quality content, and an E-commerce store doesn’t have that.
How do we remedy this?. The solution is to start a blog for your store, for example, if you sell “dog food”, you can write a blog explaining “the different types of dog food” and since this content has value, people will begin linking to your blog. This will increase your domain authority which will also increase the overall website rank, driving traffic and sales of dog food.
#2 Ranking Factors For Product SEO In E-commerce Store – Use ‘Magnetic” Words In Product Titles.
Product page optimization is very important to rank, magnetic words are keywords that increase the likelihood of your product showing up on google search, thereby increasing the CTR (click-through-rate)
For example, if I am searching to buy dog food online and I use this keyword – “dog food” and the results that show up have “titles” like:
- Dry dog food
- Dog food: 50% off & overnight shipping on every order
Which title will you click?
Of cos, you will most likely click “Dog food: 50% off & overnight shipping on every order”, words like this increases the CTR and we know that studies show that the CTR increases your ranking on Google.
Other examples of magnetic words are:
- X% off (50% off)
- Lowest price
- Free shipping
- Overnight shipping
#3 Ranking Factors For Product SEO In E-commerce Store – Use of LSI Keywords in the product title, tags, and blog titles.
LSI keywords (latent semantic Indexing keywords) refer to keywords that are related to your search terms and this is what Google uses to determine the relationship between different keywords in a search query. This is also important for product page optimization.
You can find out the LSI keyword by typing a keyword on the Google search bar, Google will then bring out the related keywords that you can use on your product page to make them rank higher.
So, in the example above, if you sell dog food, you can just type in “dog food’ on google and other options like
- Dog food brands
- Dog food for puppies
- Dog food recipes
- Dog food brands to avoid
- Dog food keywords
- Dog food advisor
Now it’s advisable that you rank for longer keywords and the longest here related to e-commerce is “Dog food for puppies” and another for a blog post is “Dog food brands to avoid”, so you can write a blog with those keywords and add “Dog food for puppies” in your product title with the suggested keywords in your tags in order to rank on Google.
#4 Ranking Factors For Product SEO In E-commerce Store – The use of “modifiers” in your product title.
Modifiers here mean words that customers will naturally type when searching for a keyword, for example,
If the keyword is “ lace front wigs”,
A customer will most likely type “cheap quality lace front wig”,
So, you need to be able to think like your customers to know what they are most likely searching for on Google, this is important for product page optimization.
#5 Ranking Factors For Product SEO In E-commerce Store – Write at least 1000 words as your product page description.
This is very important in order to rank higher on Google. It has been proven that longer contents rank higher, apart from that, long product descriptions often help customers understand the product you are selling better, so it serves the customers and increases your Google ranking.
#6 Ranking Factors For Product SEO In E-commerce Store – Add target keywords 3-5 times in your product description.
Now, I do not mean spamming, I mean making a particular keyword appear at least 3 times but not too much so that Google will know what your product is all about. This will make Google know what keywords to rank your blog for, but it’s very important that you do not spam.
If you are wondering what keywords to use, you can check out Google Adwords, type in your keyword, for example “dog food”
After typing “dog food” and choosing the country you want to target, Google will bring out some keywords you can target with their related search number, competition as well as other variables.
NOTE: It’s very important to target long-tail keywords, so for example, instead of “dog food”, you can type “dry dog food for puppies”.
#7 Ranking Factors For Product SEO In E-commerce Store – The Website Architecture Is Important.
Website architecture is how the pages on your site are arranged and organized and it’s very important for SEO in every site especially e-commerce sites because e-commerce sites usually have a lot of pages.
How your site is arranged is very important because Google tends to locate and rank pages that are at most 3 pages away from the homepage, so the closer the product page is to the homepage, the better it will be located and ranked by Google.
RULE: Keep every page 3 clicks or fewer from your homepage.
#8 Ranking Factors For Product SEO In E-commerce Store – URL Length.
It’s been proven that, shorter URL length ranks higher on Google.
If you already have a long URL, don’t go back to change it as this will negatively affect the SEO, only ensure that your next URL is short.
Also, Check Out 8 Fastest And Easiest Actionable Steps To Find Winning Dropshipping Products to know the types of products to feature on your e-commerce store, so that you will only perform SEO on products that people are actually interested in buying.
Product SEO for your e-commerce or dropshipping store is very important in order for it to rank on Google, which will increase traffic and eventually increase sales. The top 8 ways to do this includes
1)High Domain Authority
2)Use “Magnetic” Words In Product Titles
3)Use of LSI Keywords in product title, tags and blog titles
4)The use of “modifiers” in your product title
5)Write at least 1000 words as your product page description
6)Add target keywords 3-5 times in your product description
7)The Website Architecture Is Important
If you have any questions, you can write them in the comment section and I will reply to them, also you can share any other tips for ranking your e-commerce or dropshipping store.