B2B Instagram marketing is marketing done from one business to another on Instagram in order convert them to become their client. A very popular example is when wholesalers look for retailers of the same product on Instagram to sell to them, the business owners become customers here.
Instagram marketing is a very effective strategy in looking for new customers and appealing to returning customers.
The common way that B2B market to each other is through outbound calls, and although this is still a very effective method, you could be losing a lot of potential B2B businesses if you do not also take advantage of social media as everyone is now on social media.
I have enlisted 8 actionable strategies on how to successfully conduct B2B Instagram marketing.
1)Quality over Quantity
Instagram is a visual platform, that’s why people on Instagram are naturally drawn to posts with high quality. No matter how many followers you have, if your posts are of low quality, your followers won’t be compelled to engage with them, not to talk of buying your products or services.