4)Optimize your profile and posts for Instagram search engine
Instagram operates like Google and Youtube in the sense that Instagram has been designed in such a way that people can easily find your profile or posts if they are optimized with relevant keywords.
Just like google SEO, getting discovered is mostly all about
A)Presence of keywords in your profile or posts
B)Presence of relevant hashtags on your posts, images and profiles
C)Adding your branded name to your bio
5)User Generated Contents
User-generated content is so powerful in attracting both B2B and B2C customers because it drives social proof. When you ask your customers to make a video or snap pictures reviewing your products etc, it leads to increased trust in your brand while driving a lot of sales.
The other thing I like about this is that it relieves you of the hassle of creating quality content. You just have to ask your customers to make their posts and tag you while you repost them.
6)Encourage Engagement With Your Followers
This point is not only important to grow your Instagram page, it also encourages more sales.
When you publish a post on your business page, do it with the intention of building social proof and trust especially because Instagram is always full of fake comments and reviews. You can tackle that by always engaging with your followers especially those that became customers in order to show that you are legit. This can build trust and convert other followers to new customers.
7)Showcase your Physical Products
Displaying the actual pictures of your physical products at various dimensions to give your followers an accurate view of how your product really looks is very important in gaining more customers.
Customers often love to know exactly what they will be getting before the products get to them, so answer their pending questions by showing every nook and cranny of your physical products.
8)Invest in Video Marketing
Statistics have shown that 93% of marketers say that videos brought new customers to their business. This result is very remarkable, so you can take advantage of these statistics and showcase your products or services using videos, let the video answer every question your potential client might have while making it fun and exciting.
Conclusion
Instagram marketing is very important in advertising your business to other businesses while building your brand, influence, and trust.
Let’s recap the 8 steps of how to make sure that your B2B Instagram marketing is effective.
1)Quality over Quantity
2)Post Unique Contents
3)Use Specific Hashtags
4)Optimize your profile and posts for Instagram’s search engine
5)User Generated Contents
6)Encourage Engagement With Your Followers
7)Showcase your Physical Products
8)Invest in Video Marketing
Comment below if you have any questions and I will reply swiftly and if you have experience using Instagram for B2B marketing, share your experiences with us.