Deciding to market your products without Facebook or Instagram is very possible even though Facebook has over 2.45 billion monthly users worldwide and Instagram has over 1 billion users monthly. They are well-known effective sources of buyer traffic to products or services, but they are often plagued with lots of competition which can lead to high advertisement rates.
There are other powerful effective sales channels that can help you achieve similar or even better results compared to using Facebook and Instagram influencers.
The good thing about these channels is because they are untapped by e-commerce business owners, the competition is low, hence, increasing the chance of people buying from you at a low advert rate.
So, I have compiled 10 sales channels that aren’t facebook or instagram but achieves very similar or even better results.
#1 Way To Market Your Products Without Facebook Or Instagram – Youtube (2 billion monthly users)
Youtube is the second most popular social media network, hence it’s a very powerful platform to get your products and services right in front of your customers.
When we compare Youtube and Instagram, I will definitely choose Youtube because it has a higher shelf life than Instagram, posts made on Instagram mostly gets drowned by new posts but Youtube videos keep getting recommended over and over again for many years to come if the topic of the video is evergreen.
You can also pay for ads, and although it’s similar to Facebook and Instagram ads in terms of cost and competition, Youtube is still a very effective alternative.
#2 Way To Market Your Products Without Facebook Or Instagram – Pinterest (320 monthly visitors)
Pinterest is a visual platform and it’s very effective if you want to reach international audiences that are mainly older females.
Pinterest might not be as popular as Instagram or Facebook but that’s good because you have lower competition and can reach your target audience at a lower advert rate.
People tend to visit Pinterest when they are looking for images, recipes, and infographics illustrating a topic in any niche. This social media platform is a big force in driving traffic to your offer,
#3 Way To Market Your Products Without Facebook Or Instagram – Reddit (approximately 330 monthly visitors)
Reddit is undoubtedly a good contender for Facebook and Instagram, with over 330 monthly visitors, you can definitely get your products in front of your customer’s eyeball.
People interact on Reddit using subreddit where people make posts relating to a particular topic. Posting links here can be a bit tricky, so you need to focus on contributing relevant points to that topic while including your product in the list. Basically, content marketing is key here.
You can also get your offers in front of eyeballs through paid ads as well.
#4 Way To Market Your Products Without Facebook Or Instagram – Quora (300 million monthly users)
Quora is a Question and Answer forum where people can write questions concerning any topic to get answers for them.
You can advertise here by paid ads and can also answer other peoples’ questions while including a link to your offer but just make sure you provide quality answers with only 1 link to your offer. Including more than 1 link can get your answer removed by the Quora moderator.
#5 Way To Market Your Products Without Facebook Or Instagram – Snapchat (229 million daily users)
Snapchat is so underrated, although it’s no longer as popular as it used to be, it’s still very much popular especially amongst the younger generation (14-17years). So if you have an offer that caters to the younger generation, Snapchat is one of the best ways to advertise.
You can also decide to do paid ads here because it’s considerably cheaper than Facebook and Instagram due to lower competition.
#6 Way To Market Your Products Without Facebook Or Instagram – Tiktok (800 million monthly users
Tiktok is another powerful alternative to Facebook and Instagram, they overtook Snapchat a few years ago and it has been going stronger and stronger ever since.
You also have the option of running ads, I advise that you make your own ad video and send it to TikTok influencers for paid advert so that you can have better control of your content.
#7 Way To Market Your Products Without Facebook Or Instagram – Byte ( not much data available but it has surpassed 1 million app downloads)
Byte is very similar to TikTok, it’s a video sharing platform that took over from vine. As expected, only a few people use this platform, so there is also low competition here and you can easily get your ads in front of people.
#8 Way To Market Your Products Without Facebook Or Instagram – Twitter (330 million monthly users)
Twitter is mostly like a text-based social media platform, so you might be wondering how this can be used to advertise your e-commerce product.
I learned of a hack made known by “The Ecom King”, he said that he found a viral tweet that is related to the product he was advertising and replied to the tweet with his product link, he also did the same thing to other peoples’ reply, after a few replies, he succeeded in making a lot of sales.
For example, if you are selling a blender, look for a viral fitness-related tweet, probably talking about healthy smoothies, reply to that tweet with your online store link for your blender. Do this for several tweets and make sure you reply to any comments made under your tweet to “humanize your comment” and answer any questions they might have.
#9 Way To Market Your Products Without Facebook Or Instagram – Tumblr (472 million monthly users)
Tumblr is a free online platform where you can start a blog without the hassle of choosing a hosting company, choosing a domain name, building and designing the blog, and every other thing associated with creating a blog from scratch.
This is awesome because even if it isn’t as popular as Facebook and Instagram, it’s very effective because it can put eyeballs on your product with little to no competition.
#10 Way To Market Your Products Without Facebook Or Instagram – Bing (approximately 126 million users in the US, perform 6 billion searches monthly)
Yes!, you heard me right! Bing is an effective marketing platform. It’s owned by Yahoo and although it’s “old”, quite a number of people still use this search engine on a daily basis, so imagine being able to drive a lot of traffic to your product at a much cheaper rate than Google, Facebook, and Instagram, all because people aren’t as much as they are on those platforms as they are on Bing.
Bing is an untapped goldmine, but that’s good news for you because you can tap into this without much competition.
If you still want to advertise your products and services on Facebook, Facebook groups are very good options, so check out 11 Ways To Grow Your Facebook Group.
Facebook and Instagram are two of the most popular social media platforms that drive a lot of conversions and sales, hence the reason why it’s so expensive as it seems like every online marketer advertises there.
So let us quickly recap examples of alternatives to Facebook and Instagram that can give you similar results but with lower competition and cheaper ad rate.
1)Youtube (2 billion monthly users)
2)Pinterest (320 monthly visitors)
3)Reddit (approximately 330 monthly visitors)
4)Quora (300 million monthly users)
5)Snapchat (229 million daily users)
6)Tiktok (800 million monthly users)
7)Byte ( not much data available but it has surpassed 1 million app downloads)
8)Twitter (330 million monthly users)
9)Tumblr (472 million monthly users)
10)Bing (approximately 126 million users in the US, perform 6 billion searches monthly)
Comment below if you have any questions and I will reply swiftly, also share your experiences with us if you have used or are using any of these platforms to advertise your products or services.